Hoxha, Memi & Hoxha – a leading Albanian business law firm.
Our Project - Grow their international reputation through a successful media campaign, improved rankings in Legal Directories and the expansion of its networks and contacts on an international roadshow.
Commercial Imperative
Hoxha, Memi & Hoxha is an independent Albanian business law firm. When a client recommended ILFS to them in 2012, Hoxha, Memi & Hoxha wanted to change the perception that the Albanian legal market was dominated by only 1 or two players.
They wanted to strengthen their reputation and become more visible to international corporations looking to do business in Albania.
ILFS Role
ILFS worked with Hoxha, Memi & Hoxha to improve the quality of their submissions so that the Legal Directory researchers could understand the strength and depth of the firm.
ILFS created an annual media plan, advising on the validity of a wide range of media products and helped negotiate favourable advertising rates. ILFS also assisted with a roadshow, introducing the Hoxha, Memi & Hoxha partners to a number of international lawyers in London who were active in and around Albania.
ILFS supported Hoxha, Memi & Hoxha at the IBA and other conferences, and give them an opportunity to discuss and analyse market developments etc.
The Result
Hoxha, Memi & Hoxha is now ranked Tier 1 in Legal 500, Chambers Global and European Legal Directories and its partners and associates have been recognised for their legal expertise.
Hoxha, Memi & Hoxha have worked on large number of cross-border transactions involving the Balkans and European legal markets as well. The firm have developed strong relationships with internationally renowned law firms and established a broad network across multiple jurisdictions.